NEWS RELEASE
Tap Collection Mixes Minimalism with
Elegance
HULL, UNITED KINGDOM – Ideal Standard, a
leading provider of innovative, design-driven bathroom solutions, has launched
Melange, a new range of brassware created by award-winning design house ArteFaktAchim Pohl and Thomas Fiegl founded Artefakt industriekultur in 1989. In collaboration with the international industry the ten man design team develops product lines based on a philosophy of simplicity, sensuality and
constancy. This has been the basis for
the success of their multiple awarded
product developments..
The new range offers retailers the opportunity to exploit the emerging
trend for soft minimalist brassware with a classic design that is timeless in
its appeal. The Melange range has been designed to offer consumers a complete
bathroom and shower solution that can be adapted to suit their own style tastes,
boasting a huge choice of 14 easy-fit pieces, which include a selection of
single lever monoblock basin and bidet mixers (with three hole vessel and wall
mounted options), rim mounted bath and bath/shower mixers and exposed showers.
The Ideal Standard reputation for advanced technology and precision
engineering is underlined in the Melange range, which includes the innovative
Cool Wall feature for guaranteed safe bathing and showering. Ideal Standard is at the forefront
of the development of these safe bathing features that are so important for the
whole family, especially children, the elderly or those who may lack tactile
sensitivity and cannot tell when a tap gets too hot. The Melange basin mixer is the first from Ideal Standard
featuring the highly efficient, patented Multi-port cartridge with integrated
‘ClickCLICK technology.
The single lever basin mixer and bidet mixer
incorporate a CLICK feature that encourages
water saving – the user lifts the handle until they
feel a slight resistance. This resistance informs the
user that the fitting is delivering only 50% of its
maximum flow potential. Lifting the handle
further enables the fitting to deliver maximum
flow. CLICK technology is available on Idyll Two,
Ceramix, Ceraplan and Melange.' cartridge water saving technology which will resonate with consumers who
are increasingly concerned with sustainability and the environment.
Commenting on this new range, Colin Sinclair, Showering and Brassware
Channel Marketing Manager for Ideal Standard says, "In its combination of
design excellence and technical innovation, the Melange range meets exactly the
growing demand for single lever and monobloc taps from consumers, for whom
style and function are major influences when considering a tap purchase."
Ideal Standard is supporting the launch of the new Melange range with a
variety of marketing material to enable retailers to capitalise on sales. The support material includes a range
of POS, displays, and brochures, as well as a new electronic ‘Tool Box' which will
give the retailer everything needed to communicate and promote the new
range. Melange, by Ideal Standard,
is a competitively priced, mid-premium range of bathroom fittings designed to
achieve higher value sales and increase customer margin opportunity.
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For further information Tel: 01482 499637 or visit www.ideal-standard.co.uk
About Ideal Standard:
Ideal Standard
International, headquartered in Brussels, Belgium, is a privately-owned
company, operating independently in Europe, Middle East and Africa and Asia
Pacific. The company also has presence in Central and South America via a
joint venture called Incesa. With bathroom solutions as its core
business, the company provides bathroom furnishings, fixtures and shower
enclosures for residential, commercial and institutional buildings. Its
products are sold under its strong international brands Ideal Standard, Jado
and American Standard (Asia/Pacific and Incesa), as well as leading local
brands including Incesa Standard (Incesa), Armitage Shanks (UK), Ceramica
Dolomite (Italy), Porcher (France and Incesa) and Vidima (Eastern
Europe). The company employs some 18,000 people and is operational in
over 30 countries. Ideal Standard International is governed by a Board of
Directors.